Influence: The Psychology of Persuasion Book Summary – TheInkWise
Robert B. Cialdini is a social psychologist and professor emeritus of marketing and psychology at Arizona State University. He is best known for his research on the psychology of influence and persuasion, which he has synthesized in his popular book “Influence: The Psychology of Persuasion” (1984). Cialdini’s research has focused on understanding the psychological principles […]
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